Electric City Roasting

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Tasked to create brand cohesiveness across the entire Electric City Roasting company brand. We took an active role in communicating our efforts to ensure a seamless transition across all mediums including the products, website, email, and more.

Branding

Built a cohesive brand utilizing new and existing designs to maximize effectiveness of the rebrand.

Website

Utilized WordPress to create a website optimized for SEO and Conversion Rate.

Management

Worked with multiple departments to implement ideas and execute on the overall mission.

Variety Pack

This variety pack was created from scratch with the goal of establishing a great first impression to first time customers. We paired it with an offer to bring them back for future purchases. Since inception, the company has sold over 2,000 Variety Packs based on my creation.

PLATT