Tasked to create brand cohesiveness across the entire Electric City Roasting company brand. We took an active role in communicating our efforts to ensure a seamless transition across all mediums including the products, website, email, and more.
Worked with multiple departments to implement ideas and execute on the overall mission.
This variety pack was created from scratch with the goal of establishing a great first impression to first time customers. We paired it with an offer to bring them back for future purchases. Since inception, the company has sold over 2,000 Variety Packs based on my creation.